10 Sep 2018

TRAINING FOR DIGITAL MARKETING IN PRISHTINA

The main purpose of the training was to help build and develop the Entrepreneurship Ecosystem in the Municipality of Prishtina on professional principles and prepare young people (students) and graduates for employment and self-employment and to contribute on development of new enterprise innovations that help economic development and improve welfare in the country. This project has contributed to the enhancement of young people’s professional capacities to ensure a significant improvement in creativity and innovation in the workplace and also a skilled workforce to meet the challenges of the future and the needs of enterprises. Also, the project has contributed to the awareness of young people about the use and valorisation of information technology,
Project involvement was done according to criteria: active student, unemployed youth, age 18-35 Municipality of Prishtina.
There were over 400 applications interested to become part of this training. However, the beneficiaries were 50. The project has been unique and as such will impact on the development of innovative ideas using modern technology tools responding to business needs and global trends. The number of employees was only two people due to budget constraints. This training has contributed in raising the capacity building for ‘Digital Marketing’ of young people to ensure a significant improvement in creativity and innovation in the workplace and also a workforce that is very appropriate and capable of meeting the challenges of future and enterprise needs. Project results have influenced us to continue organizing trainings in this field.

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